Strategic Impact

Turning high-volatility environments into predictable, cost-efficient, and scalable systems.

Executive Deep Dive

VIEW PORTFOLIO

Business Impact

10x Revenue Growth

AppDirect (AppInsights)

18 Months

Founded and scaled AppInsights end-to-end. Drove 10× revenue growth and reduced customer onboarding from weeks to hours via platform/workflow redesign.

Product Ownership Org Scaling Analytics

Strategic Scale

$32M GMV Peak Operations

Minted, Inc.

50K Orders/Day

Led engineering for Order Capture and Fulfillment portfolios. Accountable for reliability and throughput for systems during critical high-volume peak periods.

High-Volume eCommerce Reliability Supply Chain

Infrastructure

Platform Consolidation

LiveRamp, Inc.

25% Cost Reduction

Consolidated fragmented codebases into a unified Activation Platform, significantly reducing operating costs and improving delivery predictability by 20%.

AdTech Platform Engineering Cost Optimization

Execution Cadence

AI Pipeline Efficiency

Mya Systems, Inc.

25% Throughput Increase

Led platform engineering for AI-driven hiring workflows. Increased engineering throughput by tightening metrics and aligning work to OKRs.

AI/ML Workflow Automation Leadership Development

Dev Health Ops

Dev Health Ops Toolkit

Full Chaos Studios

View ->
Open Source

Open-source toolkit focused on developer health signals and operational visibility for engineering teams.

DevEx Operational Metrics Diagnostics

Dev Health Ops

Dev Health Web Console

Full Chaos Studios

View ->
Web UI

Companion web UI for exploring Dev Health Ops data and surfacing trends.

DevEx Dashboards Web App

Content

The Day I Realized We Were Managing 10x More Than We Could

LinkedIn Pulse

View ->
LinkedIn

A reflection on capacity strain and the decisions that followed when scope outgrew the team.

Leadership Capacity Planning Org Scaling

Content

Developer Health Metrics Were Never About Scoring People

LinkedIn Pulse

View ->
LinkedIn

Why developer health metrics should measure friction and flow, not individual performance.

DevEx Metrics Culture

Content

I Wasn't Planning Yet (Merry Christmas)

LinkedIn Pulse

View ->
LinkedIn

A short reflection on timing, planning, and making room for reset at year end.

Planning Leadership Reflection

Content

Can a Long-Form Interview Loop Be Replaced?

LinkedIn Pulse

View ->
LinkedIn

Explores alternatives to long-form interview loops and how to keep signal without the drag.

Hiring Interviewing Process Design